FRUKT Music Intelligence Report 004 out now
Sound of the Crowd
Artists and brands alike are jostling for audience attention in the increasingly oversaturated social media landscape. However, with the level of social noise increasing exponentially is anyone actually prepared to listen?
Teen engagement
With brands eager to tap into the youth demographic through musical alignments just what brand incentives are the most lucrative to the ever-fickle teen music consumer?
Rock brand
We take a backstage peek at the varied brand partnerships surrounding the Rock Band franchise. Plus we get an insight into the life of a music supervisor on the Brutal Legend video-game.
India rising
With India’s affluence on a steep upward curve it has the potential to be among the world’s most lucrative markets in the next few years. However, in such a diverse culture a one-size-fits-all marketing approach simply isn’t enough.
